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Home
What I Do
Demand Generation
Sales Enablement
Predictable Revenue
About
Apps
Ogilvy Copy Coach
Sales Methodology Selector
Sales Email Grader
Sales Persona Generator
GTM Funnel Calculator
Books
Sales Enablement Handbook
How to Run a SaaS Business
Subscribe
Blog
Contact
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Ben Cotton

Ideas on The New GTM Playbook in the Age of AI

Ben Cotton
May 6, 2025

Brewed Differently: Crafting a Distinctive Berlin Brewery Brand

Ben Cotton
May 6, 2025
Brewed Differently: Crafting a Distinctive Berlin Brewery Brand

Discover how AI brewed up Pine Lake Beer Hall, a fictional Berlin brewery where American IPAs meet Neukölln’s creative grit. From business plan to branding and more, this one-hour AI experiment offers a fascinating glimpse into the future of hospitality design.

Ben Cotton
May 5, 2025

Idea to App: Using Lovable to Create a GTM Funnel Calculator

Ben Cotton
May 5, 2025
Idea to App: Using Lovable to Create a GTM Funnel Calculator

In this post, I use Lovable, an AI-powered no-code platform, to build a dynamic marketing and sales funnel calculator. The tool allows GTM teams to model funnel stages, simulate conversion rates, and forecast revenue outcomes, all without writing a line of code.

Ben Cotton
May 4, 2025

From Zero to Zinger: Using AI to Build a Street Smart Chicken Wing Brand

Ben Cotton
May 4, 2025
From Zero to Zinger: Using AI to Build a Street Smart Chicken Wing Brand

This post reveals how AI brought a fictional buffalo chicken wing restaurant, Wing Ting, to life, creating everything in under an hour. Discover how generative AI can swiftly cook up a complete and culturally savvy brand concept.

Ben Cotton
May 3, 2025

Sourdough & Silicon: Turning AI into the Secret Sauce for Pizzerias

Ben Cotton
May 3, 2025
Sourdough & Silicon: Turning AI into the Secret Sauce for Pizzerias

Vero is a fictional high-end pizzeria imagined in Williamsburg, Brooklyn designed entirely with AI. This concept explores how technology can accelerate the launch of stylish, culturally relevant hospitality experiences.

Ben Cotton
May 2, 2025

Prompts & Pitmasters: Building a BBQ Restaurant Brand with AI

Ben Cotton
May 2, 2025
Prompts & Pitmasters: Building a BBQ Restaurant Brand with AI

This experiment focuses on Ember & Smoke, a fictional Texas BBQ joint set in Copenhagen’s gritty-chic Meatpacking District. The post explores how AI can bring bold hospitality brands to life, fusing Southern soul with Scandinavian cool.

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