Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI
Brewed Differently: Crafting a Distinctive Berlin Brewery Brand
Discover how AI brewed up Pine Lake Beer Hall, a fictional Berlin brewery where American IPAs meet Neukölln’s creative grit. From business plan to branding and more, this one-hour AI experiment offers a fascinating glimpse into the future of hospitality design.
Idea to App: Using Lovable to Create a GTM Funnel Calculator
In this post, I use Lovable, an AI-powered no-code platform, to build a dynamic marketing and sales funnel calculator. The tool allows GTM teams to model funnel stages, simulate conversion rates, and forecast revenue outcomes, all without writing a line of code.
From Zero to Zinger: Using AI to Build a Street Smart Chicken Wing Brand
This post reveals how AI brought a fictional buffalo chicken wing restaurant, Wing Ting, to life, creating everything in under an hour. Discover how generative AI can swiftly cook up a complete and culturally savvy brand concept.
Sourdough & Silicon: Turning AI into the Secret Sauce for Pizzerias
Vero is a fictional high-end pizzeria imagined in Williamsburg, Brooklyn designed entirely with AI. This concept explores how technology can accelerate the launch of stylish, culturally relevant hospitality experiences.
Prompts & Pitmasters: Building a BBQ Restaurant Brand with AI
This experiment focuses on Ember & Smoke, a fictional Texas BBQ joint set in Copenhagen’s gritty-chic Meatpacking District. The post explores how AI can bring bold hospitality brands to life, fusing Southern soul with Scandinavian cool.