Ben Cotton

Ideas on
The New GTM Playbook
in the Age of AI

Brewed Differently: Crafting a Distinctive Berlin Brewery Brand
Ben Cotton Ben Cotton

Brewed Differently: Crafting a Distinctive Berlin Brewery Brand

Discover how AI brewed up Pine Lake Beer Hall, a fictional Berlin brewery where American IPAs meet Neukölln’s creative grit. From business plan to branding and more, this one-hour AI experiment offers a fascinating glimpse into the future of hospitality design.

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Idea to App: Using Lovable to Create a GTM Funnel Calculator
Ben Cotton Ben Cotton

Idea to App: Using Lovable to Create a GTM Funnel Calculator

In this post, I use Lovable, an AI-powered no-code platform, to build a dynamic marketing and sales funnel calculator. The tool allows GTM teams to model funnel stages, simulate conversion rates, and forecast revenue outcomes, all without writing a line of code.

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