Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI
The Cheese Shop that Blends Tradition with Tech
Discover how La Fromagerie, a fictional boutique cheese shop in Seattle’s Queen Anne neighborhood was designed entirely with AI. This post shows how AI can fast-track the creation of a premium retail concept, delivering artisanal charm with modern precision across every touchpoint.
Mental Models to Help You Grow
One of the biggest challenges businesses face when they grow is scaling effective, autonomous and quick decision-making. What worked with 30 employees will start creaking at 300, and break well before you hit the 3,000-mark.
Building Your Sales Enablement Technology Stack
One of the most significant trends over the past decade has been the explosion in the number of companies in the software as a service (SaaS) industry. Today, there’s SaaS products to support virtually every business function, and increasingly for specific segments too.
Churn is the Quiet SaaS Killer
Retention truly is the foundation of growth for software as a service (SaaS) companies, but oftentimes, it is overlooked and undervalued. This is always a huge mistake. High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts.
The Expectation of Winning
Everybody likes to win. And while you undoubtedly learn much about your skills, attributes and character from losses, there’s nothing quite like that sense of satisfaction when your team secures a hard earned victory.