Weak-Link or Strong-Link Sales Enablement?

Weak-Link or Strong-Link Sales Enablement?

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it’s still a relatively immature function. While there’s a talented and growing body of practitioners that are doing sterling work to advance the industry, for the most part, there’s a distinct lack of sales enablement best practices, planning models and frameworks available. This can, must and will change.

Selling Sales Enablement as a Service

Selling Sales Enablement as a Service

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service.