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Home
What I Do
Demand Generation
Sales Enablement
Predictable Revenue
About
Apps
Ogilvy Copy Coach
Sales Methodology Selector
Sales Email Grader
Sales Persona Generator
GTM Funnel Calculator
Books
Sales Enablement Handbook
How to Run a SaaS Business
Subscribe
Blog
Contact
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Ben Cotton

Ideas on The New GTM Playbook in the Age of AI

Ben Cotton
June 11, 2025

Prompts to Pop Culture: Using AI to Help Coca-Cola Reclaim Cultural Relevance

Ben Cotton
June 11, 2025
Prompts to Pop Culture: Using AI to Help Coca-Cola Reclaim Cultural Relevance

This blog explores how AI tools were used to develop a full summer brand campaign for Coca-Cola in just hours. From concept to visuals, it showcases how AI can rapidly generate bold, culturally relevant ideas designed for impact and affinity.

Ben Cotton
May 10, 2025

The AI Sales Email Grader That Helps You Write to Win

Ben Cotton
May 10, 2025
The AI Sales Email Grader That Helps You Write to Win

This post shows how I distilled over 50 sales methodologies with ChatGPT and then used Lovable’s no-code platform to build a Sales Email Grader that evaluates outreach and offers feedback. The tool grades your email, and aligns suggestions with proven frameworks like MEDDPICC and Challenger.

Ben Cotton
May 9, 2025

Exploring Europe Through Data: Building a Country Comparison Visualization

Ben Cotton
May 9, 2025
Exploring Europe Through Data: Building a Country Comparison Visualization

Explore how a data-driven deep dive into Europe’s democracies, economies, and well-being reveals powerful insights about what makes nations thrive. This post uncovers the hidden connections between freedom, wealth, happiness, and health across the continent.

Ben Cotton
May 8, 2025

Art & AI: An Interactive Gallery of 100 Masterpieces

Ben Cotton
May 8, 2025
Art & AI: An Interactive Gallery of 100 Masterpieces

This article highlights how I used ChatGPT to research and rank 100 masterpieces spanning over two millennia and then leveraged Lovable to create a beautiful gallery featuring each artwork’s image, description, and historical context. The end result is a polished, responsive digital experience.

Ben Cotton
May 7, 2025

The Tool that Finds the Perfect Sales Methodology for Your GTM Strategy

Ben Cotton
May 7, 2025
The Tool that Finds the Perfect Sales Methodology for Your GTM Strategy

This post shows how I used ChatGPT to research 50 sales methodologies and then Lovable to build an intuitive, interactive app that recommends the most effective methodology based on factors like industry, deal size and sales cycle.

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