To me, there’s never been a better time to be a sales enablement professional. It’s a rapidly growing area and while there’s a lack of publicly available or indeed, widely adopted best practices and standards, this is due, largely to the fact, that many of us are figuring out exactly what sales enablement is, means and does.
At the beginning of each year I like to reflect on where I’m investing my time - this exercise helps me evaluate whether or not it’s being used in the most valuable, productive and impactful way. Indeed, over the past 12 months I’ve been very deliberate about adopting a growth mindset, and building time into my calendar dedicated to personal development.
Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. Identifying opportunities that we think will create business value is not only a lot of fun, it’s key to driving future growth. For that reason, organisations need to invest in the discovery of such opportunities.
The sales enablement industry has taken tremendous strides in recent years, but by most measures, it’s still a relatively immature function. While there’s a talented and growing body of practitioners that are doing sterling work to advance the industry, for the most part, there’s a distinct lack of standardised sales enablement best practices, planning models and frameworks.