This weeks launch of Google Real Time has rightly generated a lot of conversation in the Tech community. The new tool features: Geographic refinements to find updates and news near you, or in a region you specify. Conversation view. Google says: “Often a single tweet sparks a larger conversation of re-tweets and other replies, but [...]![]()
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Well, If you’re not based in the US, the answer is very little at the moment. However, Facebook Places, the social network’s new location-based feature is likely to be rolled out more widely in the not too distant future and with it more concerns about online privacy. We’ve spent time this week talking to clients [...]![]()
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Overview Apologies, for the delay in putting together this round up…I was planning to type it up on the train journey to Leeds, but let I was let down by the on-board wireless. However, I’m now back online and I’ve pulled out a couple of posts, which in my mind really make the business case [...]![]()
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Overview It’s been an interesting week in the world of social media and whilst I could bore you with another Google Wave obituary, I’ll instead point you in the direction of Jeff Jarvis, who wrote a fascinating blog post, rightly accusing the Wall Steet Journal of amongst other things, scaremongering and hypocrisy for its attack [...]![]()
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In my day to day role I am frequently involved in the identification of online influencers who we feel may be suitable to engage with on behalf of a client. Subsequently, I’ve been encouraged to write a series of three blog posts listing some of the free tools that I use to identify, select and [...]![]()
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Ben is an award-winning blogger whose work as a Digital Brand Consultant helps inform brand strategy for a variety of blue chip clients. Initially, this means listening to online voices and influencers, measuring and analysing conversation, before formulating and implementing appropriate social media strategies. At a tactical level this includes undertaking social media landscape analysis, community management, influencer engagement and creating social SEO friendly content to generate WOM.
Ben is based in London, but regularly travels for business opportunities, consultancy and training events. He is often online and can be contacted via one of the other methods listed above.