Welcome to Ben-Cotton.com. This is my personal website and blog.
I'm a Senior Marketing Manager at HubSpot based out of Dublin, Ireland. Working at the intersection of marketing and sales I use content, data and technology to enable our rapidly growing sales team to crush its goals. It's challenging, rewarding and lots of fun.
As an experienced data-driven marketer I help SaaS businesses increase website traffic, generate leads and drive sales. I bring a proven track record of devising and leading successful marketing programs that create predictable recurring revenue. I also have an entrepreneurial spirit and love developing teams, creating growth and getting stuff done.
Throughout my career I've been privileged to work with a number of industry leading and well-loved brands including HubSpot, Indeed, Edelman, HP, Microsoft and PUMA. From these experiences I have developed a passion for using inbound marketing and selling to help organisations grow.
If you'd like to know more or discuss how we can work together, please get in touch.
LATEST BLOG POSTS
I recently had the pleasure of speaking at two Grow with HubSpot events which took place in Amsterdam and Helsinki over the space of three action packed days. Grow with HubSpot events are a fantastic way for people to come and learn about inbound marketing and for our sales reps to meet prospective clients and close deals.
Travelling through Bavaria by train on a recent holiday I took the opportunity to read Ogilvy on Advertising by David Ogilvy, an advertising executive widely lauded as the ‘King of Madison Avenue’. For those unfamiliar with Ogilvy’s background, he founded Ogilvy & Mather in 1948 and laid much of the groundwork for the agency to become the success story we know and admire.
On the flight home from a recent holiday to Greece I read From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin. The authors are heavyweights from the world of software as a service (SaaS) and I’m pleased they’ve taken the time to share their experiences of creating high growth sales engines.
Every software as a service (SaaS) business that wants to make its mark on the world must have a plan to hit $100M in annual revenue. Creating a runway to this target is difficult, but businesses will dramatically increase their chances of success by planning for it.
On a recent holiday to Naxos I read Account-Based Marketing for Dummies by Sangram Vajre. Vajre is best known for his work as Head of Marketing at Pardot, which was acquired by ExactTarget and then Salesforce.com and more recently as Co-Founder and CMO of Terminus Software, a leading account-based marketing (ABM) software.
Bots are on the cusp of moving away from something that only existed in the realms of science fiction to becoming a reality. While we remain some time away from robots being in every home, bots or chatbots as they are also known are increasingly commonplace online.
If business leaders want to generate the growth that rockets their software as a service (SaaS) business to the next level, then at some point they will need to build a sales organisation. This is true whether they’re a new startup, have recently closed a Series A round or are about to go public.
On a recent holiday to Santorini I read Leading by Sir Alex Ferguson. Ferguson, who is best known for his management of Manchester United knows what it takes to build a high performing team over a sustained period of time, having won a staggering 49 trophies in 38 years.
A couple of weeks ago I attended the European finale of Inside Intercom - the excellent product event that will visit 12 cities around the globe. As its name suggests, the event is organised by Intercom, a rapidly growing US customer communication platform with deep Irish roots.