Ideas on
The New GTM Playbook
in the Age of AI
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        I help ambitious GTM teams grow with
        
             sales enablement       
           demand generation    
             predictable revenue

My name’s Ben and I'm a GTM leader with a proven track record of success and
high performance at hypergrowth SaaS companies. I’m relentlessly focussed on increasing revenue, exceeding goals, building high-performing teams, delivering excellent work and improving every single day. And the best is yet to come.

I’m Director of Enablement at PitchBook and our role is to help our world-class sellers close more deals.

If you'd like to know more or discuss how we can work together, please get in touch.

I'm always keen to connect with and learn from smart people.

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LATEST POSTS

Featured

Prompts to Pop Culture: Using AI to Help Coca-Cola Reclaim Cultural Relevance

This blog explores how AI tools were used to develop a full summer brand campaign for Coca-Cola in just hours. From concept to visuals, it showcases how AI can rapidly generate bold, culturally relevant ideas designed for impact and affinity.

The AI Sales Email Grader That Helps You Write to Win

This post shows how I distilled over 50 sales methodologies with ChatGPT and then used Lovable’s no-code platform to build a Sales Email Grader that evaluates outreach and offers feedback. The tool grades your email, and aligns suggestions with proven frameworks like MEDDPICC and Challenger.

Exploring Europe Through Data: Building a Country Comparison Visualization

Explore how a data-driven deep dive into Europe’s democracies, economies, and well-being reveals powerful insights about what makes nations thrive. This post uncovers the hidden connections between freedom, wealth, happiness, and health across the continent.

Art & AI: An Interactive Gallery of 100 Masterpieces

This article highlights how I used ChatGPT to research and rank 100 masterpieces spanning over two millennia and then leveraged Lovable to create a beautiful gallery featuring each artwork’s image, description, and historical context. The end result is a polished, responsive digital experience.

The Tool that Finds the Perfect Sales Methodology for Your GTM Strategy

This post shows how I used ChatGPT to research 50 sales methodologies and then Lovable to build an intuitive, interactive app that recommends the most effective methodology based on factors like industry, deal size and sales cycle.

Brewed Differently: Crafting a Distinctive Berlin Brewery Brand

Discover how AI brewed up Pine Lake Beer Hall, a fictional Berlin brewery where American IPAs meet Neukölln’s creative grit. From business plan to branding and more, this one-hour AI experiment offers a fascinating glimpse into the future of hospitality design.

Idea to App: Using Lovable to Create a GTM Funnel Calculator

In this post, I use Lovable, an AI-powered no-code platform, to build a dynamic marketing and sales funnel calculator. The tool allows GTM teams to model funnel stages, simulate conversion rates, and forecast revenue outcomes, all without writing a line of code.

From Zero to Zinger: Using AI to Build a Street Smart Chicken Wing Brand

This post reveals how AI brought a fictional buffalo chicken wing restaurant, Wing Ting, to life, creating everything in under an hour. Discover how generative AI can swiftly cook up a complete and culturally savvy brand concept.

Sourdough & Silicon: Turning AI into the Secret Sauce for Pizzerias

Vero is a fictional high-end pizzeria imagined in Williamsburg, Brooklyn designed entirely with AI. This concept explores how technology can accelerate the launch of stylish, culturally relevant hospitality experiences.