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Home
What I Do
Demand Generation
Sales Enablement
Predictable Revenue
About
Apps
Ogilvy Copy Coach
Sales Email Grader
Sales Methodology Selector
Sales Persona Generator
GTM Funnel Calculator
Books
Sales Enablement Handbook
How to Run a SaaS Business
Subscribe
Blog
Contact
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Ben Cotton

Ideas on The New GTM Playbook in the Age of AI

Ben Cotton
April 4, 2017
Growth

There’s Only Three Levers to Grow a SaaS Business

Ben Cotton
April 4, 2017
Growth
There’s Only Three Levers to Grow a SaaS Business

I’m fascinated by the software as a service (SaaS) business model and how it’s enabling a new breed of company to build innovative products, create categories, rewrite go-to-market playbooks and achieve unprecedented growth.

Ben Cotton
March 27, 2017
Marketing

How to Set Your Sales and Marketing Teams Up for Success

Ben Cotton
March 27, 2017
Marketing
How to Set Your Sales and Marketing Teams Up for Success

I recently had the pleasure of speaking at Inbound Marketing-Dagen which took place in Oslo, Norway. The event was organised by HubSpot partner agency, MarkedsPartner and I gave a talk on how to plan for sales and marketing success.

Ben Cotton
March 20, 2017
Marketing

What Does Best-in-Class Sales Enablement for SaaS Businesses Look Like?

Ben Cotton
March 20, 2017
Marketing
What Does Best-in-Class Sales Enablement for SaaS Businesses Look Like?

I’ve said it before, but it’s worth repeating. I’m privileged to lead sales enablement for HubSpot out of EMEA. Helping our sales teams in Dublin, Ireland to hit quota is challenging, rewarding and lots of fun. We have a world class software as a service (SaaS) sales organisation and it’s my role to partner with them to ensure they succeed.

Ben Cotton
February 27, 2017
Growth

Achieving Work-Life Blend as An Individual Contributor

Ben Cotton
February 27, 2017
Growth
Achieving Work-Life Blend as An Individual Contributor

Recently, I’ve been evaluating what’s most important to me, namely family, friends, health and work, and how I can do better at each. But I’ve not just been thinking, I’ve been doing too as I seek to achieve work-life blend.

Ben Cotton
February 20, 2017
Marketing, Sales

Sales Enablement Metrics for SaaS Businesses

Ben Cotton
February 20, 2017
Marketing, Sales
Sales Enablement Metrics for SaaS Businesses

I’m privileged to lead sales enablement for HubSpot out of EMEA and as part of my role I get to set the direction, goals and KPIs of the team. Helping our rapidly expanding sales team in Dublin, Ireland to succeed is challenging, rewarding and lots of fun. But selecting the right metrics to gauge the impact of sales enablement is tough.

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