Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI
Five Management Lessons from Managing Oneself
On the flight home from INBOUND 16 I read Managing Oneself by renowned management consultant and academic Peter F. Drucker. Drucker is rightly considered the founder of modern management and many of his prescient ideas on management theory and practice, such as decentralisation, the rise of the knowledge worker and outsourcing have come to pass.
Key Takeaways, Reflections and Ideas from INBOUND 16
I recently had the pleasure of working at INBOUND 16 - the annual inbound marketing and sales event organised by HubSpot. Held over four days, this impressive industry gathering attracted over 19,000 attendees who came together to network, learn and improve.
Why Your SaaS Business Must Publish its Pricing
Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. SaaS pricing a complex and ongoing process which requires businesses to strike the fine balance between simplicity, while maximising revenue potential.
Five Public Speaking Lessons from Grow with HubSpot
I recently had the pleasure of speaking at two Grow with HubSpot events which took place in Amsterdam and Helsinki over the space of three action packed days. Grow with HubSpot events are a fantastic way for people to come and learn about inbound marketing and for our sales reps to meet prospective clients and close deals.
Five Business Lessons from David Ogilvy
Travelling through Bavaria by train on a recent holiday I took the opportunity to read Ogilvy on Advertising by David Ogilvy, an advertising executive widely lauded as the ‘King of Madison Avenue’. For those unfamiliar with Ogilvy’s background, he founded Ogilvy & Mather in 1948 and laid much of the groundwork for the agency to become the success story we know and admire.