Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI
Productivity Rules from An Individual Contributor
I love figuring out new ways to become more productive, organised and better at my work. There’s a finite number of hours in the working week, so the challenge is to optimise my time so that I produce my best work, but also have clarity on what’s going to have the biggest impact.
Five Customer Advocacy Lessons from Advocamp
Last week I attended Advocamp - the excellent customer advocacy conference which takes place in San Francisco each year. The event is organised by Influitive, a software company that is helping create the advocate marketing category.
Prioritisation and The Importance of Saying “No”
One of the aspects I value most about working at HubSpot is the clarity we have about our goals, from a company-wide, team and individual perspective. Having goals and accompanying KPIs helps with prioritisation and leaves us in no doubt what we need to do to become successful.
Five Business Lessons from Salesforce.com
On a recent work trip to Boston I read the superb Behind the Cloud: the Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry by Marc Benioff, Chairman and CEO of the customer relationship management (CRM) behemoth.
Understanding the SaaS Business Model and Unit Economics
One of the best things about working at HubSpot is the education I’m gaining each day. Not only have I deepened my knowledge of inbound marketing and the company's industry leading platform, but I’ve learnt about the software as a service (SaaS) business model, as well as how subscription based businesses operate, make money and grow.