Ben Cotton

Ideas on
The New GTM Playbook
in the Age of AI

Never Build a SaaS Sales Team with Just One Rep
Sales Ben Cotton Sales Ben Cotton

Never Build a SaaS Sales Team with Just One Rep

If business leaders want to generate the growth that rockets their software as a service (SaaS) business to the next level, then at some point they will need to build a SaaS sales team. This is true whether they’re a new startup, have recently closed a Series A round or are about to go public.

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