Ben Cotton
Ideas on
The New GTM Playbook
in the Age of AI

Five Management Lessons from Managing Oneself
On the flight home from INBOUND 16 I read Managing Oneself by renowned management consultant and academic Peter F. Drucker. Drucker is rightly considered the founder of modern management and many of his prescient ideas on management theory and practice, such as decentralisation, the rise of the knowledge worker and outsourcing have come to pass.

Five Public Speaking Lessons from Grow with HubSpot
I recently had the pleasure of speaking at two Grow with HubSpot events which took place in Amsterdam and Helsinki over the space of three action packed days. Grow with HubSpot events are a fantastic way for people to come and learn about inbound marketing and for our sales reps to meet prospective clients and close deals.

Building a Runway to $100M in Annual Revenue
Every software as a service (SaaS) business that wants to make its mark on the world must have a plan to hit $100M in annual revenue. Creating a runway to this target is difficult, but businesses will dramatically increase their chances of success by planning for it.

Five Sales Acceleration Lessons from HubSpot
On a recent work trip to San Francisco I re-read The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge, HubSpot’s Chief Revenue Officer.

Five Business Lessons from BrewDog
I’ve just finished reading the excellent Business for Punks: Break All the Rules - the BrewDog Way written by James Watt, Co-Founder of BrewDog. Unfamiliar with their story? Let me refresh your memory.