I love figuring out new ways to become more productive, organised and better at my work. There’s a finite number of hours in the working week, so the challenge is to optimise my time so that I produce my best work, but also have clarity on what’s going to have the biggest impact.

One of the aspects I value most about working at HubSpot is the clarity we have about our goals, from a company-wide, team and individual perspective. Having goals and accompanying KPIs helps with prioritisation and leaves us in no doubt what we need to do to become successful.

On a recent work trip to Boston I read the superb Behind the Cloud: the Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry by Marc Benioff, Chairman and CEO of the customer relationship management (CRM) behemoth.

One of the best things about working at HubSpot is the education I’m gaining each day. Not only have I deepened my knowledge of inbound marketing and the company's industry leading platform, but I’ve learnt about the software as a service (SaaS) business model, as well as how subscription based businesses operate, make money and grow.

Back in 2014 I read some truly original thinking by John Battelle of sovrn Holdings where he introduced the idea of the information first company. Battelle makes the case organisations can be viewed as living systems composed of flows of information, energy and matter.