On the flight to Seattle for the festive period I read A Technique for Producing Ideas by James Webb Young. The author, one of the original ad men of the 50s and 60s and contemporary of David Ogilvy, shares the processes he employed to create ideas throughout his glittering career. As its name suggests the book contains creativity lessons and techniques readers can follow, regardless of their role, title or industry to become more creative.
Five Management Lessons from Managing Oneself
On the flight home from INBOUND 16 I read Managing Oneself by renowned management consultant and academic Peter F. Drucker. Drucker is rightly considered the founder of modern management and many of his prescient ideas on management theory and practice, such as decentralisation, the rise of the knowledge worker and outsourcing have come to pass.
Key Takeaways, Reflections and Ideas from INBOUND 16
Why Your SaaS Business Must Publish its Pricing
Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. SaaS pricing a complex and ongoing process which requires businesses to strike the fine balance between simplicity, while maximising revenue potential.
Five Public Speaking Lessons from Grow with HubSpot
I recently had the pleasure of speaking at two Grow with HubSpot events which took place in Amsterdam and Helsinki over the space of three action packed days. Grow with HubSpot events are a fantastic way for people to come and learn about inbound marketing and for our sales reps to meet prospective clients and close deals.