Travelling through Bavaria by train on a recent holiday I took the opportunity to read Ogilvy on Advertising by David Ogilvy, an advertising executive widely lauded as the ‘King of Madison Avenue’. For those unfamiliar with Ogilvy’s background, he founded Ogilvy & Mather in 1948 and laid much of the groundwork for the agency to become the success story we know and admire.
Five Revenue Lessons from Impossible to Inevitable
On the flight home from a recent holiday to Greece I read From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin. The authors are heavyweights from the world of software as a service (SaaS) and I’m pleased they’ve taken the time to share their revenue lessons and experiences of creating high growth sales engines.
Building a Runway to $100M in Annual Revenue
Five Account-Based Marketing Lessons from Terminus
On a recent holiday to Naxos I read Account-Based Marketing for Dummies by Sangram Vajre. Vajre is best known for his work as Head of Marketing at Pardot, which was acquired by ExactTarget and then Salesforce.com and more recently as Co-Founder and CMO of Terminus Software, a leading account-based marketing (ABM) software.
The Rapid Rise of Bots and What It Means for Marketing
Bots are on the cusp of moving away from something that only existed in the realms of science fiction to becoming a reality. While we remain some time away from robots being in every home, bots or chatbots as they are also known are increasingly commonplace online. The rapid rise of marketing bots has given us much to think about.