Social Web Thing Blog:

Slides of my Presentation on Writing Content for Search Engines

1202519c602edd81995fb0e2cfb875aa I’ve recently penned three posts for Social Web Thing containing tips on writing content for search engines and thought it would be a good idea to put those posts into a presentation deck. For reference here’s links to the three posts: Writing Content for Search Engines in 5 Steps [PART 1] Writing Content for Search [...]
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Takeaways from the Edelman Trust Barometer 2012

1202519c602edd81995fb0e2cfb875aa The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, occupy Wall Street movement, Euro zone crisis and phone-hacking scandal, all of which have impacted upon trust in government, business, [...]
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10 Attributes of a Fantastic Community Manager

1202519c602edd81995fb0e2cfb875aa As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m lucky enough to have managed several high-profile communities throughout my career, ranging from mobile phone to sports apparel to food brands, so I’ve drawn upon [...]
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Writing Content for Search Engines [PART 3]

1202519c602edd81995fb0e2cfb875aa This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less topics in this post and it contains some tips to consider, rather than immediately act upon.Nonetheless, [...]
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@MEATliquor Review

1202519c602edd81995fb0e2cfb875aa The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food & Drink’ amongst my interests. Subsequently, over the coming months you may begin to see the occasional restaurant review on Social Web Thing, especially if there is a social business/media element to the eatery. There are several reasons [...]
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Ben Cotton

About:

Ben is an award-winning blogger whose work as a Digital Brand Consultant helps inform brand strategy for a variety of blue chip clients. Initially, this means listening to online voices and influencers, measuring and analysing conversation, before formulating and implementing appropriate social media strategies. At a tactical level this includes undertaking social media landscape analysis, community management, influencer engagement and creating social SEO friendly content to generate WOM.

Ben is based in London, but regularly travels for business opportunities, consultancy and training events. He is often online and can be contacted via one of the other methods listed above.