Social Web Thing Blog:

Will You Be Partying at the PR Prom?

1202519c602edd81995fb0e2cfb875aa On Thursday 23 February, from 7.00pm until late, 500 of the top PRs in the UK will come out in force for the first ever PR Prom. The event will take place at the beautiful Shoreditch Town Hall and 100% of the proceeds will go towards supporting Bright One, the volunteer-run agency for the third sector which [...]
Read more

Q&A with Vivint Corporate Comms VP

1202519c602edd81995fb0e2cfb875aa It’s always great to hear about social media being used effectively to acquire, engage and convert fans into customers, as well as being utilised internally to engage and train employees and create organisational change as companies make the transition to social business. In fact, recently I was lucky enough to touch upon all of these [...]
Read more

Slides of my Presentation on Writing Content for Search Engines

1202519c602edd81995fb0e2cfb875aa I’ve recently penned three posts for Social Web Thing containing tips on writing content for search engines and thought it would be a good idea to put those posts into a presentation deck. For reference here’s links to the three posts: Writing Content for Search Engines in 5 Steps [PART 1] Writing Content for Search [...]
Read more

Takeaways from the Edelman Trust Barometer 2012

1202519c602edd81995fb0e2cfb875aa The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, occupy Wall Street movement, Euro zone crisis and phone-hacking scandal, all of which have impacted upon trust in government, business, [...]
Read more

10 Attributes of a Fantastic Community Manager

1202519c602edd81995fb0e2cfb875aa As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m lucky enough to have managed several high-profile communities throughout my career, ranging from mobile phone to sports apparel to food brands, so I’ve drawn upon [...]
Read more