Ben Cotton
| Phone: 07912063900 | Email: contact@ben-cotton.com
Social Web Thing Blog:
10 Attributes of a Fantastic Community Manager
1202519c602edd81995fb0e2cfb875aa As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m lucky enough to have managed several high-profile communities throughout my career, ranging from mobile phone to sports apparel to food brands, so I’ve drawn upon [...]
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Writing Content for Search Engines [PART 3]
1202519c602edd81995fb0e2cfb875aa This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less topics in this post and it contains some tips to consider, rather than immediately act upon.Nonetheless, [...]
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@MEATliquor Review
1202519c602edd81995fb0e2cfb875aa The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food & Drink’ amongst my interests. Subsequently, over the coming months you may begin to see the occasional restaurant review on Social Web Thing, especially if there is a social business/media element to the eatery. There are several reasons [...]
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2011 Review of Social Web Thing
1202519c602edd81995fb0e2cfb875aa The start of a new year is always a fantastic time to take a moment, look back and reflect on the year that was. I’ve been studying Google Analytics to see how this blog performed throughout 2011, as well as to gain an understanding of what topics are popular, how readers land on the blog and [...]
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Writing Content for Search Engines in 5 Steps [PART 2]
1202519c602edd81995fb0e2cfb875aa 2011 seems to have been the year that many woke up to the fact that search and content are the two key battlegrounds of digital marketing. They are the starting point in the user journey and put simply; search engines are the first place people go for information, so ensuring you have great content with relevant, [...]
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About:
Ben is an award-winning blogger whose work as a Digital Brand Consultant helps inform brand strategy for a variety of blue chip clients. Initially, this means listening to online voices and influencers, measuring and analysing conversation, before formulating and implementing appropriate social media strategies. At a tactical level this includes undertaking social media landscape analysis, community management, influencer engagement and creating social SEO friendly content to generate WOM.
Ben is based in London, but regularly travels for business opportunities, consultancy and training events. He is often online and can be contacted via one of the other methods listed above.